You may say we were off target
We've achieved coverage for clients on TV networks, offline magazines, radio interviews, many great things any PR agency would be proud of, and this started as a way for us to make some connections! We've found that most media opportunities arise and you have to be somewhat reactive (or real-time) rather than proactive in seeking coverage. We've also had some success looking at how and why we've reached customers (and their competitors) in the past.Look at this with an open mind. I couldn't believe it when we found out one of our customers had received moible number data coverage for a product brochure release; my initial thought was, who really cares about our customers other than business owners releasing new products? Product manual? ? ! It turns out the business media cares and is happy to report on it. In this case, you'll find that an asset that even the best of us would think is nothing more than sales fodder can actually be used effectively to gain links. By the way, I'd love to hear about your experiences with getting news coverage through services like.
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We may have had the most successful coverage from a pitch, and while , our pitch was poor, or the client wasn't the right fit, we've delivered coverage to these exact same clients by: Each kind of other way, so it really confuses me when I see other people citing it, as if it's a push button way to get publicity. Maybe we're doing it wrong, or maybe it's just getting drowned out as everyone on Earth starts using it. who knows? It’s often easy to walk through using examples to illustrate a point, so I wanted to take a quick look at what we might do if we were handling link building for a small business provider.
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