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In order to get significant and not distorted results, you should hire an experienced professional who has a good command of the technology and data analysis. Plan enough time: In addition to the technical aspects, it is also important that the test is thoroughly planned, carried out and evaluated. Setting goals, creating variants of the test object, evaluating results – all of this takes time and should not be rushed. Do not set the test duration too short: In order to achieve meaningful results, the test period should not be set too short.This is particularly important for pages with few visitors and conversions. It is better to test fewer Special Data variants than too many : Multi-variant tests are not ideal because they are time-consuming and complex; evaluating the results becomes difficult. Conversion Boosting clearly describes in an article which mistakes you should avoid in A/B tests . A/B testing tools You can use tools from different providers to carry out A/B tests. Here is a selection of well-known tools for A/B testing: AB Tasty Adobe Target Google Optimize Optimizely Visual Website Optimizer (VWO) In this article, Konversionkraft presents a detailed list of A/B testing tools. trusted.de also presents eight well-known tools in detail.
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Conclusion When it comes to specifically improving details in your online shop and finding out what your users value, A/B testing is without question a useful method. If the conversions on your website leave something to be desired, the bounce rate is high and the time spent is short, your first step should be to critically examine the user experience or have it examined. This is the only way to find out what the problem is and how you can improve the user experience .
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