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The easiest way to make the culture filter work is to involve your own employees, says framatho.  5. Ignore the numbers Data-driven decision making is critical. But don't be blinded by the numbers. Communicating cultural relevance is a lot about social intelligence and empathy. Soft factors and insights cannot be efficiently captured by data. Moments were never created based on a spreadsheet. Moments are made of culturally and emotionally charged aspirations. Spreadsheets don't connect to the moment. framatho has cultural and emotional aspirations.


CMWorldClick to Tweet Now the challenge is to you: What will you do to find more or better ways to connect your audience with your organization's culture Let me know in the comments. Curated, relevant content: 7 steps to building an effective content marketing culture To learn more about the strategy behind GamePlan A and how Adidas built and  Special Database measured its content platform, attend Frank Thomas' session at Content Marketing World, September 5-8 in Cleveland, Ohio. please. Register now using code BLOG100 and save 100.home page article marketing How REI unleashes the power of long-form video






How REI unleashes the power of long-form video Published: 2020-12-22 content-marketing-year-finalist-rei-paolo-mottolaEditor's note: Paolo Mottola was awarded 2017 Content Marketer of the Year. He will be sharing insights from all CMY finalists on his blog before the winners are announced on Content Marketing World. Mark Zuckerberg recently identified video as a "megatrend" with the potential to change the same game as mobile, and the race for marketers to add video to their content mix is ​​officially on. Video is a megatrend with the same game-changing potential as mobile, says MarkZuckerbergF via AndreaFryrear. Click to Tweet REI Editor-in-Chief Paolo Mottola has long understood the inherent power of visual storytelling, so consider staying ahead of the curve with REI. His foresight means his team is way ahead of the video adoption curve and is already seeing excellent results. REI produces