You can prove it through actions as a brand.

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up triggered email workflows. When we asked our membership community at the Digital Marketing Institute about AI, over half felt their roles are changing due to the technology while 44% already use it. Of those who use artificial intelligence, 45% believe it has helped increase their productivity. But what are marketers using AI for? Why Choose DMI? 1. Content and image creation Marketing teams are often under pressure to create content quickly for many purposes and channels. However, creating good content takes time and effort, and a lot of marketers are time- and resource-poor. AI software such as ChatGPT and Jasper has exploded because it helps people to generate content: that’s why they’re called generative AI tools! This could be email subject



needles and portrayal of baby loss.) Find out more about how to cater to Gen Z in your campaigns. 2. Increase Japan WhatsApp Number List  revenue Consumers expect to see a brand’s stand reflected in its business and operations as much as in its marketing. According to ‘The New Cascade of Influence’ Edelman report, trusted brands can command a premium – with 59% of respondents agreeing that brands they trust and brands that do good in the world (55%) are worth paying more for. This shows the power of putting your voice behind an issue that matters to your customer but more importantly,  3. Gain trust and brand loyalty Brands want customers that are loyal to their brand. It not only means they will return and repurchase but also







spread the word to others in a way that attracts and influences them. When brands take action on societal issues, the Edelman report found they see at least a 4x multiplier of the likelihood of purchase, while 67% of consumers are more likely to stay loyal and advocate for them. How Brands Can Take on Social Issues on Social Media Customers expect brands to not only speak out on issues but also practice what they preach through actions such as where they do business, their supply chain and how they treat employees. 4. Raise brand awareness With an emotive campaign that highlights an important social issue, the potential to go viral is significantly increased. When people care about a cause they want to share it far and wide. A great example of this is LEGO, a