Strategy reach groups that are interested

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Of course, we are referring to simple content, since what matters today is generating the same content with relevance and quality, such that the consumer feels attracted to even participate in it. Content marketing and social listening come together to measure the effect that this content has but, in addition, it measures the effect and the feeling that it awakens in the audience to take the necessary actions from there. Content marketing feeling, emotion and relationship Content marketing seeks to understand the consumer and, based on.

What they feel about our brand and product, create emotional ties with them through identification and listening, which is undoubtedly important for them. When we combine content marketing and social listening, we manage to make our strategy more efficient. As? During Digital Marketing Service network monitoring, market listening, the application of sentiment metrics and understanding the target's emotions, we can generate better content that leaves the client with a feeling of trust with the brand and identity with it. And the moment the consumer realizes.



That the brand cares about what happens to them, a community is generated with them, the feeling of trust gives way to loyalty with our brand, allowing us to enhance our reach and that that specific client shares and talks about us. Content marketing and social listening experiments On social networks, it is common to see experiments that seek to generate engagement. However, they also serve to gather information. By generating engagement, we discover what people like, since, by understanding them, they observe, share and interact with them.