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Think about what your brand is. What would she be like as a person and how would she behave? Maybe she would be cheerful, attentive, hardworking? Or brave, laidback, looking for challenges? Based on the features assigned to the brand, determine its archetype that should be epressed in communication. Let me tell you that there can be several archetypes, but they should not be contradictory to each other. Otherwise they will eclude each other. One of the archetypes characterizing driving schools is the sage due to the transfer and care for the quality of teaching.


Choose the net one yourself and give it a unique character. The brands communication Europe Cell Phone Number List should reflect its personality, i.e. tonality, i.e. the language and style of communication should be consistent with its archetypes. from different driving schools can sound. The Epert brand speaks the language of a professional. It uses hard data and repeats the phrase experience in examinations. The graphics correes that a brand will regularly repeat in its communications. The communication structure created in this way will organize the content,





Giving it a specific direction for telling stories about the brand, you can read about how to tell them in the article about storytelling. Let the example below be your starting point. Draw on your creativity and the currently huge number of formats available on Facebook and Instagram. Just dont fantasize too wildly. Remember to be consistent with the brands philosophy and character! . UGC is your content database User Generated Content is the most valuable type of content published on Instagram. It is based on what has been published on external profiles.

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