For example, the popolare pizzeria even created a pizza specifically

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Between “silent dinners”, restaurants offering to do the dishes to pay for your meal or even dinners in the dark, consumers have the choice to eat in an unusual way. This pushes consumers to share their experience on social media . In addition, the presentation of the dishes is more and more aesthetic, which encourages you to take the best photo.

Designed to be the “regina instagram” on instagram! Chefs , too, have become stars of this network : they share their recipes, interact with their community in order to create a bond. Chef philippe etchebest has 892k subscribers and cyril lignac has passed the 2.7 million subscriber mark on instagram! latestdatabase.com Restaurants have understood the importance of social networks and user generated content : they are increasingly encouraging consumers to mention restaurants in their publications in order to gain visibility and increase the engagement of their community.



Digital present in the kitchen thanks to youtube with the increase in interest in the culinary world, the number of content devoted to this sector has multiplied, particularly on youtube . According to the study “cooking trends among millennials: welcome to the digital kitchen”, people between 25 and 34 use their smartphones and tablets in the kitchen. Indeed this use is present in each stage of the culinary journey : when looking for what to eat, when consulting a recipe to prepare their meal or even when they are cooking.