Planning After taking the information

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Are concentrated. Working in a relaxed environment, full of creativity and brainstorming , with the most awarded names on the market, is part of the imagination of professionals in the area. But, in real life, glamor is left aside: there is a lot of work happening and a lot of people spending all night until dawn to deliver jobs ( ah... in an agency you will hear A LOT of English words...). An advertising agency is responsible for developing its clients' advertising campaigns

. For this, various sectors interact to discuss ideas and Ivory Coast WhatsApp Number List execute tasks. In a traditional agency, these are the main areas involved: ADVERTISEMENT Attention or Account Executive It all starts with advertising attention. The professional in that area is responsible for being the bridge between the agency and the client. He is the one who takes the brief with the advertiser, organizes the information and passes it on to the internal team. Afterwards, he accompanies the agency's production and seeks approval with the client, making the necessary contacts in this process. By dealing directly with the client, this professional is key to the agency's success





. But, to work in that area, you need to have a lot of waist game to deal with client collections and agency limits.with the client, the Account Executive sends the demand to the Planning department. In this area, the brief is refined with search information about the client's market and consumer behavior . This information bases the strategy created by Planning, which develops the concept of the campaign, suggests the pieces and indicates the schedule. In this area, the professional needs to be extremely strategic, with a vision that encompasses the client's business. But he also needs to have creative observation to develop an original concept and inspire creative professionals. Drafting With the brief re