The Psychology of Color in Marketing: Influencing Consumer Behavior

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Analyse the sources of leads When carrying out a lead analysis, you need to ask yourself where your poor-quality leads come from. To do this, compare the number of leads accepted by the sales team with the number closed in the CRM for each of your marketing channels. You can calculate this for the following channels: Advertising SEO Direct traffic Email marketing Social media Offline (e.g., events, networking) Referral traffic (e.g., mentions in the press, online directories) The aim of this is to identify channels with too high a percentage of rejected leads.  

You then need to investigate further India Car Owner Phone Number List s is happening. We also recommend carrying out a more detailed analysis of each lead generation source, this time by medium. For example, you might see that a lot of poor-quality leads come from advertising. two things stand out: Google Ads provide you with a small number of high-quality leads. Facebook Ads provide you with a large number of poor-quality leads.  




The answer here is to focus more on Google Ads, while improving your Facebook Ads strategy, where there is room for improvement. Depending on the results of your analysis, you might take other actions: If the leads generated on a channel are of poor quality: you need to identify the reasons for this (i.e., poorly conveyed message, campaigns that aren’t clear). As a last resort, you can also stop using this channel altogether.