This is because branding can compensate

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However, it is necessary to allow sufficient time to collect campaign data. The more data you accumulate, the more accurate and effective insights can be derived and campaigns can be optimized efficiently. Landing page improvements Once you have created a window through which customers can flow in through advertising, it is also very important to create a landing page that allows the incoming customers to safely reach their goal. Customers learn more details through landing pages, and the content of landing pages can be seen as playing a decisive role in the process of encouraging customers to take action. It is recommended that you use images, text, and various layouts that suit your customers' needs to find the optimal page that will keep customers from leaving and increase conversion rates, and upload new content consistently. Active use of customer reviews It can also be of great help to collect and analyze all review data left by customers after using products and services.


Keywords such as positive, negative, and emotional keywords can be analyzed from the user's perspective and Cambodia Phone Number Data applied to advertising copy, or can also be used as basic data for understanding brand image and improving products/services. Appropriate promotion/event operation Appropriate discount rates and event promotions are also used as a way to steadily attract new customers and increase brand loyalty among repeat customers. However, excessive discount rates and constant promotions that harm the price of products and services can reduce brand trust and greatly damage the brand image. Operates organically with other marketing campaigns Performance-based performance marketing campaigns that emphasize efficiency can create synergy effects when operated together with other marketing campaigns rather than operating alone. For example, if branding is not done first, good results may be achieved in the short term, but it is difficult to guarantee long-term results.  for the awareness issue that makes it difficult to achieve results from campaigns. Additionally, marketing campaigns that link online and offline can arouse user interest and encourage participation, and can also serve as an opportunity to make up for the shortcomings of online and offline stores.




Reference:  The work of a performance marketer What a Performance Marketing Marketer Does - Hedley Digital The work of a performance marketer (Source: blog.gamesight.io) Performance marketers, broadly divided into in-house marketers and agency marketers, can be seen to have slightly different tasks depending on these categories. While agency marketers carry out the entire process from proposal to advertising operation planning, operation, analysis and reporting, in-house marketers sometimes involve everything from agency management to promotion planning and product/service production. Although the tasks each brand and agency are responsible for are diverse, the four items in the image above can be considered the basic tasks when conducting a performance marketing campaign. Problems with performance marketing What is the problem with performance marketing, which emphasizes efficiency and operates based on performance? First, CPC increases significantly due to heated competition for exposure.