This practice allows a task usually performed

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Marketing strategy . To attract the consumer public it is necessary to be creative, the public is eager for new things. It is due to this need that crowdsourcing arrived, to help us get creative and innovative ideas that solve various problems, with the collaboration of our own audience. Do you want to understand more about the topic? So, join me in this article! What is Crowdsourcing? Crowdsourcing is a practice by which a large number of people are invited to contribute ideas in order to find the solution to a task. This word was created in by Jeff Howe, journalist and editor of the electronic magazine Wired. The word comes from the terms crowd ,


which means multitude, and sourcing, which means supply.  by a group of specialists Chinese Australia Phone Number List to be carried out through an open call by a large number of people. ADVERTISEMENT What examples of Crowdsourcing exist? There are many examples of crowdsourcing especially in marketing. Let's look at some of them below: New burgers at McDonald's The popular burger brand decided to create a crowdsourcing campaign in the United Kingdom calling on the public to create a new line of burgers. The participants created the new sandwiches with the ingredients they saw fit and gave their creation a name. hamburgers





were selected that were sold for a limited time in McDonald's restaurants. Models for Marc Jacobs One of Marc Jacobs' brands, Marc, decided to choose the models for its new campaign in a quite different way. He made a call through social networks, basically Twitter and Instagram, for the public who wanted to participate. Using the hashtag #castmemarc, almost , people participated. In the end, people from different parts of the world were selected to go to New York. Of these, were chosen to effectively participate in the brand campaign. Lego Ideas The well-known building block toy brand decided to create a page for users to contribute creative ideas for the brand. The Lego Ideas section allows users to leave their ideas for new products from the brand. For this, the collaboration of other users is necessary, so th