Search Engine Marketing

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Olympic Think carefully: when you have a question, what is your main resource to resolve it? If you answer: Google, it's good to know that you are not alone. . of the global population would have the same answer on the tip of their tongue. Every day, there are more than  billion searches on that search mechanism. If we add others, such as Bing, Baidu and Yahoo! , this number exceeds . billion. Scared, aren't you?  However, all of them can be subsidized, either by paid platforms or by what we call sponsored links. In the case of search engines, for example, the greatest exponent of this platform is Google Adwords , responsible for the largest source of income for the company created by Larry Page and Sergey Brin.


There is a different nomenclature. In search engines, paid results USA WhatsApp Number Data are considered SEM (Search Engine Marketing) or Marketing Engineering strategies, and work on a keyword selection and auction system. You've probably already done searches on Google and noticed that some results (usually the first three) have an ad alert next to them. These are links sponsored by the Research Network. They are also present on sites through the Adwords Display Network. They are Google partners who receive payment through clicks on content.





But they can also be separated into other services. Social media , search engines, marketplaces, and even native ads are considered sponsored links. Some of the best known platforms are: Facebook Ads (incorporated into Instagram); Twitter Ads; Bing Ads; YouTube Ads; Yahoo Advertising; Free market; Buscapé; UOL sponsored links. Here, it is also worth mentioning remarketing, an important paid media strategy that relies on consumer behavior to optimize sales. There is a great demand for professionals for this strategy in the market.