The assumption was simple

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The founders have been increasing organic traffic to the site for years. He recommends drilling down your target audience into as specific a persona as possible. If your scope is too broad, you run the risk of competing with too much quality content. However, the more keywords there are in the niche market, the less competitive the content will be for the audience. This means they are more likely to find, read, take action and share. As part of the ideation process, list your audience’s pain points. Then think of ways to help alleviate these content issues. If your product improves productivity, blog about useful productivity tools.

For example, if your product helps relieve back pain at night, write a blog about the best sleeping positions. This is a great starting point for any ideation session because it means you never lose sight of your readers’ needs and interests. Keyword Research and Analysis The best content ideas for your website are photo retouching audience-focused and data-driven. Keyword research, in particular, is one of the most effective ways to use data to find new content ideas. Using free tools like Keyword Planner, you can discover the keywords people are searching for. You can then create content to answer these queries. For example, if your website sells dog food, enter dog food in the Keyword Planner.



Here you can see what people are searching for as well as the average number of searches per month and how competitive your keywords are. Based on the keywords below, you can write a comprehensive style blog post listing all the human foods that dogs can safely eat. Since this keyword has a high monthly search volume and doesn’t have much competition, if you create unique and high-quality content, you have a good chance of attracting organic traffic to your page. Note that it is important to put this data into the context of your website. If your website is brand new, it may not have a lot of authority and you will have a hard time ranking competitively.