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Are you using the best match types for the keywords you’re bidding on? Are you excluding irrelevant or low-intent search queries using negative match types? Make sure your match types are working for you, and that your list of negative keywords is comprehensive enough to disqualify low-intent traffic. Making sure you’re only sending qualified, motivated traffic to your landing pages is one of the most effective strategies you can employ to increase your conversion rates. Don’t let lower conversion rates spook you – the problem may lie with the traffic.

Landing page optimization myths keyword match types Use Greece WhatsApp Number Data Call-Only Ads One of the best ways to increase your conversion rates without messing with your landing pages is bypassing the landing page altogether using Call-Only ads. This type of ad format allows visitors to click a single button and call your business directly from an advertisement. Given that landing pages are often the “leakiest” part of the conversion funnel, skipping this stage altogether can have a dramatic impact on your conversion rates.





Landing page optimization myths use Call Only ads Call-Only ads are perfectly suited for businesses that handle a great deal of mobile traffic. The last thing prospects want to do when browsing on a mobile device is to be taken to a landing page and forced to fill out a web form. from your ads and stop shepherding traffic through unnecessary landing pages. Myth .2: A/B Testing IS Landing Page Optimization – Period We talk a great deal about A/B testing here on the WordStream blog.